Press Release
The days of the 'cloudy pint' are numbered!
A recent government SMART award has helped fund a ground-breaking project at Cambridgeshire product development company 42 Technology Limited – work which could see the age old cry “landlord, my beer’s cloudy” quickly become a thing of the past.
Working in close association with Brewing Research International, 42 Technology is developing a process which allows pub and hotel beer dispense lines to be cleaned every time a barrel or keg is changed, using nothing more than a slug of ice. No cleaning fluids, no special solutions, just ice!
Howard Biddle Chairman of 42 Technology, and an avid fan of the ‘great British pint’, believes this new process will dramatically increase the enjoyment that millions of beer, lager and stout drinkers get from their favoured pint, saying:
“ We are now looking for the major manufacturers of beer cellar and dispense equipment to incorporate this technology into their next generation of products. Brewers and landlords alike can then be certain of a sparkling delivery of their ales and lagers from barrel to glass.”
Although the ‘cloudy pint’ is quite rightly associated with microbiological action in the beer dispense lines – cask beer, for example, is after all a ‘living’ product – it is wrong to simply associate such pints with lack of landlord attention to his lines. Lengthy trials of 42 Technology’s new Ice process have shown that slugs of ice pumped through beer dispense lines will remove build-ups of microbiological organisms that become protected from traditional cleaning methods.
The process is based upon ice technology originally pioneered at Bristol University. As well as greatly improving the taste and presentation of the ‘great British pint’, this innovative method of cleaning is forecast to save the average landlord or hotelier at least £1,300 per annum in beer and lager wasted in the traditional cleaning process. It should also save him or her a great deal of time and trouble.
Howard Biddle is anticipating considerable interest in the Ice process over the coming months:
“ These savings mean a short pay-back period for publicans and hoteliers , so we expect that interest from the trade and beer drinkers alike will soon see the system being installed in pubs, clubs and hotels up and down the country.”
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