Innovation in Packaging

Innovation in the FMCG sector continues to be fast and furious although most new ideas tend to be small improvements to branding rather than radical steps forward. There is a tough fight going on in our supermarkets and high streets between products competing for our attention and the repeat purchase. With so many products on the shelves, making yours stand out with something new is difficult, but consumer expectations are shifting continuously and we now expect to see new, better packages to tempt us all the time.

42 has developed several pragmatic, manageable innovation tools that are being used to provide a strategic approach to getting ahead in packaging design. If you are struggling to differentiate yourself from the next tooth paste tube on the supermarket shelf our approach might just help.