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Many companies become less nimble in their thinking and less innovative as they grow; they become risk-averse and hierarchical. But in an era when investors insist on a fast growth in shareholder value, such companies have to learn how to find large, valuable opportunities and realise them quickly, but at minimum risk.
We believe that innovation is only feasible when it is based on a firm understanding of who exactly is the customer and what are their needs, as well as the other internal and external drivers. We have well-established processes to help companies identify these customer and stakeholder needs and the influences bearing on the business to shape product requirements to then find world-beating solutions.
We have assisted a number of international companies over the full range of innovation management including technology road mapping, product rationalisation, technology platform identification, innovation coaching, patent mapping and team creativity sessions, using a range of tools and techniques such as structured ideas generation, brainstorming, focused workshops, TRIZ and patent space mapping.
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