“A bad design with a good presentation is doomed eventually. A good design with a bad presentation is doomed immediately.”
– David Akin, Director Space Systems Laboratory, Univ. Maryland
Concept generation work often results in hundreds of ideas and idea fragments which need to be combined, developed, screened and ranked. So when it comes to presenting your ideas, clear and compelling communication is vital.
A great concept can be killed off immediately if it is not well presented.
A large part of our everyday work at 42 Technology is communicating complex ideas, typically relating to innovative mechanisms, processes and product designs, and over the years we have evolved and refined our approach to ensure that these ideas are presented in a way that is both clear and compelling.
We have found that at an early stage in the concept development, a clear and cost-effective way of communicating complex ideas is to use what we call ‘Powerpoint CAD’. 42 Technology’s Simon Jelley has created a great instructable article where he passes on his tips and experiences, helping you quickly produce detailed 3D images.