42 TechnologyPracticesUser Centred Design

User Centred Design

User centred design puts the needs of the user at the core of the product development process and ensures every aspect of their interaction with a product is captured and considered.


By truly understanding the total user experience and applying that knowledge at every stage of the development cycle we can be confident of creating truly successful products that delight the user.

We have a wealth experience across all aspects of the user centred design process that ensures we not only identify and capture key user needs and wants, but can turn these into great new product solutions.

Our skills cover the following important areas:

User research and understanding

  • Focus groups
  • Observational techniques
  • Workshops
  • Surveys

Concept creation

  • Mapping out use scenarios
  • Concept visualisation
  • Storyboards

Detail design and modelling

  • Mock-ups and dummy test models
  • Human factors
  • Inclusive design
  • Usability
  • GUI design


  • Usability testing
  • Laboratory testing
  • Scientific analysis