Before concept creation can start it is important to understand and define the needs and issues that will affect a product during its life. This includes manufacturing, distribution chain, end customer, installation, maintenance, and final disposal.

We can help you to define all these requirements. We commission market research and focus groups to understand customer needs. Other stakeholders in the business are interviewed to determine corporate and commercial issues. A business case will be developed and agreed. Specific legislative and approvals required will be identified before drawing up a detailed product requirements specification. We can also guide you through approvals including, for healthcare products, compliance with FDA.