42 TechnologyWhat we doSetting the direction

Setting the direction

Laying the correct foundations for any new product development is essential in achieving successful, differentiated products in an increasingly competitive commercial environment.

Direction needs to be set with a clear understanding of the external and internal factors that can influence success, including:

  • Customers
  • Competitors
  • Regulations
  • Intellectual property
  • Technology trends & maturity
  • Internal competences
  • Business strategy & business case

42 Technology’s industry experienced team can help you establish this understanding, and set the direction for your new product development activities:

Product & technology strategy

Bringing together high calibre teams from a range of industries and technology areas, we can help you identify the right technology choices, establish robust practices for management of your technology portfolio and platforms, and assess whether new technologies are sufficiently mature for low risk adoption into new products.

Competitor analysis

Providing an independent and impartial view of your competitors’ products, not only to benchmark your own products against the competition, but also to inform your future product development roadmap and IP strategy.

IP landscaping & strategy

Helping you understand the IP landscape relevant to your current and future products, using powerful analysis tools to highlight specific areas of interest. This in-depth landscaping and analysis can not only inform your own IP strategy, but might also identify close-to-market third party technologies and products that could allow new products to get to market sooner.

Technology road-mapping & scouting

Helping you establish a comprehensive view of the maturity and market readiness of relevant technologies so you can factor them into your own technology roadmap and mitigate technical risk in your new products. Undertaking focussed technology searches to identify off-the-shelf technology solutions.