42 Technology worked with a major consumer brand to undertake a wholesale review of their packaging strategy.
The clients packaging was benchmarked against their major competitors and the industry’s best-practice.
The packaging was reviewed in a variety of areas including instore presentation, brand presence and visual impact. In addition, the functional packaging considerations of convenience, materials and robustness were also reviewed.
We identified key areas where they could enhance the consumer experience and strengthen their brand. Our recommendations led to the development of a roadmap of new packaging solutions.