To understand genuine consumer insights and behaviours we have worked extensively with small, low power sensors.
We have worked with a range of clients to define and develop small, low power sensor units capable of detecting different consumer interactions and product usage profiles. These sensor units have typically been unique, very small, low power logger devices which can be incorporated into a product to monitor real world use.
A range of sensor technologies can be used to enable detection of movement, actuation, shaking and location of use, as well as identity of the user. They can be integrated with IT systems or smartphone apps, providing easy to understand visual data which is valuable for brand owners.
The data collected from the loggers can be used to improve part durability, measure amount of product used and understand regularity of use. This has helped clients understand their market better which in turn has helped market their brand effectively.